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Bringing Strength to Soft Brands | By Alex Sogno and Douglas Louden

‘Another day, another brand’ could well be the catchphrase of our sector, but as with everything in this industry we call home-from-home, it’s never as simple as that. The past couple of decades have seen a rapid evolution away from the owner/operator model, which has kept the sector ticking along for thousands of years, and we’d all be forgiven for feeling dizzy from the shift. ....

Asia Pacific , Tony Capuano , Alex Schellenberger , Marriott International , Mgallery Hotel Collection , Unit Growth , Handwritten Collection , Hotel Collection , Emblems Collection ,

Hotels in the 2030s: Perspectives from Accor's C-suite

As one of the largest hospitality companies in the world and the largest in Europe Accor is both an observer and a key player in the evolution of travel. Its expanding portfolio of more than 40 brands now encompasses over 5,400 hotels in 110 countries, with a workforce of more than 290,000 people. The company says it seeks to “reimagine hospitality” as it anticipates and caters to travelers’ changing needs and expectations. ....

France General , Alix Boulnois , Alex Schellenberger , Damien Perrot ,

Hotels in the 2030s: Perspectives from Accor's C-suite

Article - Hotels in the 2030s: Perspectives from Accor s C-suite - Three hospitality executives envision a future in which hotels are sustainable, tech-enabled hubs for travelers and locals alike. ....

France General , United States , Damien Perrot , Alex Schellenberger , Alix Boulnois , Accor Group , Houston Museum Of Fine Arts , Unsplash Hotels , Houston Museum , Fine Arts , Green Globe , Green Key ,