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Energy supplement Arche targets gamers via Willow & Blake creative January 21, 2021 10:30 New Australian energy supplements brand Arche, by Pact Group, has launched via a social campaign from Willow & Blake targeting gamers. Arche has a range of three chewable supplements: Zoned In for long lasting focus, Full Throttle for an instant energy boost and Kick Back to help unwind. Since launching in late 2020, the campaign has been viewed over 8 million times on TikTok according to Willow & Blake, and also featured on across Facebook and Twitch, asking gamers to fix their glitched vibe. Willow & Blake creative director/strategic lead, Chris Baker, said: “Gamers are ....