Low and no-alcoholic drinks revolution: Could it be a short-lived trend or beverage future? iol.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from iol.co.za Daily Mail and Mail on Sunday newspapers.
SA youthâs increasing desire to practise âmindful drinkingâ
By Karishma Dipa
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The Covid-19 pandemic might have caused widespread devastation for South Africans from all walks of life but for Daniel Campbell (not his real name) the novel coronavirus presented him with the perfect opportunity to kick his excessive drinking habits.
âI am ashamed to admit this but I would drink about five days a week and two of them were days where I would usually binge drink,â the 25-year-old from the south of Johannesburg explained to The Saturday Star this week.
But when the country went into an unprecedented lockdown at the end of March last year, Campbell decided to use this time in isolation to make changes to his lifestyle.
iAfrica Image: Pexels
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With increased interest in living healthier lifestyles, especially amid a global pandemic, millennial and Gen Z South Africans are looking for no- or low-alcohol alternatives that will hit the spot, without the usual side effects. With the alcohol ban lifted, South African’s who have enjoyed healthier alternatives may choose a more mindful approach to drinking, opting to cut back in the long term.
“The premise of mindful drinking is that you actively think about why and how much alcohol you consume – whether it’s out of habit, due to social pressure, because you enjoy the taste or are actively trying to lose your inhibitions. The intended result is not always to stop drinking alcohol completely, but to have a healthier relationship with it,” says Alex Glenday, Director at Brew Kombucha, South Africa’s first certified organic kombucha.