Whether it’s the food, the halftime show or the game itself, Super Bowl Sunday draws tens of millions of viewers every year. It’s regularly the most-watched telecast of the year. But this year, it’s also the spectacle in the stands that has a whole new passionate fan base tuning in, and one Calgary business cashing in.
The Super Bowl broadcast is notorious for drawing a large contingent of non-football fans who watch for the commercials and the half-time show. Now, an Alberta liquor store is offering a trio of Super Bowl-themed six packs ahead of Sunday’s big game, including one targeted at the newest group of NFL fans.
The Super Bowl broadcast is notorious for drawing a large contingent of non-football fans who watch for the commercials and the half-time show. Now, an Alberta liquor store is offering a trio of Super Bowl-themed six packs ahead of Sunday’s big game, including one targeted at the newest group of NFL fans.