Delegates of the inaugural Lead Generation World UK conference have been told that the lead generation sector should form its own industry body to fight fraudulent advertising.
The proposals advocate that a membership organisation is established to help separate and differentiate legitimate advertising firms from fraudulent actors.
Opening the conference, Alain Desmier (pictured), founder of Contact State, said: “The UK lead generation industry stands at a crossroads.
“Decent, compliant businesses across the UK are being harmed by the actions of a few fraudulent firms. This can no longer be viewed as someone else’s problem. We need to assemble together to stamp out fraud before the damage to our industry’s reputation is irreversible.”
Finding the best rates on the market can be as simple as a Google search. Type in a simple key word such as ‘bad credit remortgage’ or ‘remortgage for unemployed’ and you can find a series of websites quoting the best deals for a particular product. This can be helpful, particularly if you are looking for a rate in a hurry. However, not everything can be as it seems.
Unfortunately, some landing pages can be misleading or, even worse, can be impersonating a household name in order to attract interest. This fraudulent activity becomes more problematic as lead generation is not understood by many – even regulators have remained silent on the issue until a recent consultation by the FCA unveiled that there is soon to be a new regulatory framework on financial promotions, which has been described as a “gamechanger” by experts in the field.