Delegates of the inaugural Lead Generation World UK conference have been told that the lead generation sector should form its own industry body to fight fraudulent advertising.
The proposals advocate that a membership organisation is established to help separate and differentiate legitimate advertising firms from fraudulent actors.
Opening the conference, Alain Desmier (pictured), founder of Contact State, said: “The UK lead generation industry stands at a crossroads.
“Decent, compliant businesses across the UK are being harmed by the actions of a few fraudulent firms. This can no longer be viewed as someone else’s problem. We need to assemble together to stamp out fraud before the damage to our industry’s reputation is irreversible.”