Advanced Media Trading returned with CINETomorrow, another edition of its digital cinema community event on January 11, which served as an interactive intersection of digital cinema, virtual production, and sustainability.
The three-day open house was held at Advanced Media’s Dubai headquarters and welcomed up to 300 filmmakers, visionaries, students, and industry experts every day. Advanced Media welcomed guests from Saudi Arabia, Jordan, Algeria, Somalia, Zimbabwe, Sudan, Kenya, Oman, and Lebanon who had flown in exclusively for the event.
“CINETomorrow is an avenue that allows our enthusiastic guests to discover the latest advancements in digital cinema and to learn about sustainability for the first time and adopt green practices such as relying on cutting-edge cloud technology and virtual production,” said Kaveh Farnam, renowned producer and chairperson of Advanced Media.
Advanced Media’s showroom was converted to accommodate three different sets aptly named Nation, Natur