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Regional media giant MBC Group has announced that it has secured an exclusive contract between Al Arabiya News Network and MBC Media Solutions (MMS), the new in-house commercial advertising and sales unit launched in partnership with Engineer Holding Group. MBC launched MMS earlier this year and made several key appointments, including that of Ahmed Al-Sahhaf, formerly with the Saudi Telecom Co., as CEO, and Nadim Samara, formerly with Omnicom Media Group MENA, as COO.
Waleed bin Ibrahim Al-Ibrahim, chairman of MBC Group
Now, Al Arabiya News Network has appointed MMS to exclusively sell advertisements and sponsorship across all its TV channels and digital platforms, starting in January 2021.