For environmental nonprofit Aktion Baum, Fraser turned to AI to show Germans the future of their country’s forests if steps aren’t taken to preserve them.
By the end of 2024, all 25hours Hotels are to receive a sustainability certification from an external institute. The course for this has been set since 2022 with various initiatives. For example, the hotel group cooperates with tree planting projects to contribute to the preservation of global biodiversity and to invest saved resources sensibly. New concepts in the food and beverage sector are aimed at increasing regional and organic offerings. More vegetarian and purely plant-based options are also being made available for the guests. Further goals are the reduction of food surpluses and plastic products. In the area of mobility, 25hours Hotels also offer sustainable solutions with different sharing concepts.