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Muji adjusts strategy to reach Thai buyers

Muji Retail (Thailand) Co, the homewear and lifestyle retailer, has fine-tuned its business strategies to reach more Thai customers and drive its sales growth in the longer term. ....

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Muji celebrates Chidlom anniversary

Muji celebrates Chidlom anniversary
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Muji refreshes at Central Chidlom

Muji refreshes at Central Chidlom
published : 9 Jul 2021 at 04:00
Fifteen years ago, Japanese lifestyle brand Muji opened its first store in Thailand at Central Chidlom. Under a new concept, the store has been relocated to the 7th floor for a larger retail space of 1,800m² in order to accommodate a wider range of products and deliver the Muji experience.
The interior design is simple with natural materials, such as reclaimed wood from old houses from various parts of Thailand. Each area is designed using materials that relate to the products, which include apparel, cosmetics, stationery and household goods.
The store features an entirely new concept, from design to products and services. We want customers to gain a wonderful experience beyond shopping, and we want them to experience how our products can fit into their everyday life, said Akihiro Kamogari, managing director of Muji Retail (Thailand). ....

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