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Pasona × U.S.-Japan Council Discussing the Future of Healthy Food

Future of Food Conference & Mixer to be held March 10th ....

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Aged like fine wine? Reviving the forgotten culture of Japenese vintage sake

Aged like fine wine? Reviving the forgotten culture of Japanese vintage sake
May 4, 2021 (Mainichi Japan)
Akihiko Yasumura, founder and CEO of Takumi Sousei Inc., holds a vintage sake set sold under the company s Inishie no Bishu brand. (Photo courtesy of Takumi Sousei Inc./Kyodo)
TOKYO (Kyodo) Fine wine is not the only thing that gets better with age, and a venture firm hopes to prove that by reviving the long-forgotten culture of Japan s homegrown vintage sake.
Since launching Takumi Sousei Inc., Akihiko Yasumura has contacted over 1,000 breweries across Japan and visited more than 100 to select the best aged sake to rebrand under the high-end Inishie no Bishu label. ....

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Aged like fine wine? Reviving the forgotten culture of vintage sake

May 3, 2021
Fine wine is not the only thing that gets better with age, and a venture firm hopes to prove that by reviving the long-forgotten culture of Japan s homegrown vintage sake.
Since launching Takumi Sousei Inc., Akihiko Yasumura has contacted over 1,000 breweries across Japan and visited more than 100 to select the best aged sake to rebrand under the high-end Inishie no Bishu label.
It s the same as scouting star talent, you re discovering some potential that has been lying dormant, and you re selling it by changing the way you present it, said Yasumura.
As a former career consultant at major Japanese staffing firm Pasona Inc., Yasumura had encountered many artisans who had to give up their passion in order to earn a living. Feeling it was a waste of talent, the 41-year-old began thinking of ways to enable those people to continue chasing their dreams. ....

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FEATURE: Aged like fine wine? Reviving the forgotten culture of vintage sake

FEATURE: Aged like fine wine? Reviving the forgotten culture of vintage sake
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