Samsung overtook Xiaomi for the first time in the March quarter to become the leading player in the smart TV segment, followed by LG and Xiaomi, Counterpoint noted. The shipments of Chinese brands like OnePlus, Haier, and Realme fell by 30% year-on-year.
Smart TV shipments down 14% in Jan-March, Chinese brands decline 30%
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Samsung Leads as Smart TV Shipments in India Decline
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The smart TV segment in India has seen the demand for budget TVs go down while the premium QLED TVs find more buyers. How is that possible?