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'Indian businesses aim to tap consumers directly in 2021'

Indian businesses aim to tap consumers directly in 2021
Agencies
January 7, 2021
Mumbai, Jan 7: As businesses prepare lean and flexible models that operate in an online-offline mix in the post-pandemic world, the focus for digital platforms in India will be on selling directly to the consumers in 2021, a new report said on Thursday.
Small businesses in India are today evolving themselves as per the consumer and industry requirements.
They are hungry for growth and much more resilient than we could ve imagined. Merchants have come to understand the diverse nature of consumers and that innovation is the key differentiator, said Akash Gehani COO & Co-founder, Instamojo. ....

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Online sales see growth from Tier 2, 3 cities, UPI to rule payments: Report

E-commerce buying is growing in Tier 2 and 3 cities. A new breed of “tech-powered” entrepreneurs is emerging from these cities in the country, according to fintech company Instamojo’s e-commerce outlook 2021 report.
The report said entrepreneurs understand the power of online presence and digital operations. There has been a 3X growth in unique businesses creating online stores. Businesses will come prepared with lean and flexible models that operate in an online-offline mix. The focus will be on selling directly to the consumer in 2021. Patna, Guwahati, Imphal were some of the many cities that topped the charts.
“Small businesses in India are today evolving themselves as per the consumer and industry requirements. They are hungry for growth and much more resilient than we could’ve imagined,” said Akash Gehani, chief operating officer and co-founder, Instamojo. “Merchants have come to understand the diverse nature of consumers and that innovation is the k ....

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Instamojo: Instamojo digitises two lakh small businesses post pandemic

The platform witnessed maximum sign-ups in education and jobs which contributed close to 20% of the merchant pool, followed by the services sector at 15%. ....

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