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PR News | On the Move: Derris Ups Lisa Frank to CEO - Fri , Apr 19, 2024

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Breaking News in Advertising, Media and Technology

Zowie Closes $14M Series A From Tiger Global To Help eCommerce Brands Turn Customer Support Into Sales

/PRNewswire/ Zowie, the only AI-powered chatbot technology built specifically for eCommerce teams who want to drive sales through customer support, today.

Qualtrics Valued at $22 8B, Bloomreach Acquires Exponea & More News

Turns out, it pays to offer to software on customer insights and digital customer experience. As for Qualtrics, the IPO was expected. SAP, which acquired Qualtrics in 2018 for $8 billion, announced Qualtrics would go public back in July. Qualtrics had initially planned to offer shares between $20 and $24 but closed on Thursday, Jan. 28, at $45.50. It raised $1.55 billion. In today’s hyper-connected world where all it takes to switch jobs or service providers is a few simple clicks, the experiences companies provide will determine whether they succeed or fail, said Ryan Smith, Qualtrics founder and executive chairman, and Zig Serafin, CEO, in a joint statement.

How The Turbulence of 2020 Affected Facebook Ad Prices

How The Turbulence of 2020 Affected Facebook Ad Prices New report analyzes the effects of the advertiser boycott and social justice protests Facebook ad metrics remained relatively unchanged throughout the turmoil of 2020. Getty Images December 18, 2020 After a collapse in Facebook ad prices as the pandemic first took hold this spring, the social network’s ad costs remained relatively strong through a summer of social unrest, an advertiser boycott of the platform and a contentious election season in which the tech giant played a prominent role.

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