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More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more Travel insurance was a product or upsell that only a minority of vacationers bought in most countries before the pandemic. But many insurers and the travel brands that resell their high-margin products are hoping to see travel insurance sales boom once vacationers return to booking trips in large numbers. So many insurers are racing to make their policies more flexible in an attempt to court the potential demand in a market that could hit $45 billion in six years. “Insurance has traditionally been way behind with respect to digital innovation and customer experience,” said Jeremy Murchland, president of Seven Corners. “This crisis gave insurers and resellers time to pause and reassess how they’re selling travel insurance and to improve their digital games.” ....