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Was born of necessity. he quit his design job and joined a partner in san francisco. between the two of them, they couldn t pay their first month s rent. that weekend, there was a conference. all the hotels were sold out. we had this idea, let s create a bed and breakfast for the conference. we pulled air beds out and inflated them. we called it the air bed and breakfast. reporter: a lightbulb went off. early skeptics didn t believe people would invite strangers into their homes. in 2008 without big investors, they began covering their costs by selling breakfast cereal. so, joe and i are totally broke. one night, we are in a late night in the kitchen. we are air bed and breakfast. air beds aren t selling well. we ll go to breakfast cereal. we called obama o s and captain ....