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THE STANDARD By Philip Mwakio | January 24th 2021 at 09:45:51 GMT +0300 The Kenya Association of Travel Agents (Kata) has signed a deal with two Rwanda agencies on the development of business and leisure travel in the region. The partnership with Rwanda Development Board (RDB) and Rwanda Chamber of Tourism (RCOT), with the facilitation of East African Tourism Platform (EATP) will explore solutions to help the sector transform and pivot to new audiences through joint marketing activities. These will include familiarisation tours and educational webinars targeted to increase opportunities for private sector actors in the travel industry. The partnership was signed in Nairobi on Thursday by Kata Chief Executive Agnes Mucuha, EATP Chairman Fred Odek, Rwanda’s Ambassador to Kenya Richard Masozera, (representing RDB and RCOT) and RwandAir Country Manager Robert Okumu. ....
The Kenya Association of Travel Agents (KATA), Rwanda Development Board (RDB), Rwanda Chamber of Tourism (RCT) and the East African Tourism Platform (EATP) have signed a partnership that will see the development of business and leisure travel in the East African Community.
Editor January 20, 2021 comments off The Kenya Association of Travel Agents (KATA), Rwanda Development Board (RDB), Rwanda Chamber of Tourism (RCT) and the East African Tourism Platform (EATP) have signed a partnership that will see the development of business and leisure travel in the East African Community. The framework will enhance cooperation between the above parties and improve the region’s competitiveness as a tourism destination. As part of the agreement, the partners will collaborate on addressing challenges faced in the region’s travel industry and explore a range of solutions and initiatives that can help transform businesses in the sector, market the region’s tourism offerings to new audiences and promote regional travel. ....