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Big advertising to ditch Big Oil? - Bulletin of the Atomic Scientists


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Some of the biggest contributors to global warming if indirect ones are the public relations firms and ad agencies in the pay of Big Oil and Big Auto. These companies not only market and promote products that consume vast amounts of fossil fuel, they also sometimes promote climate misinformation spread by fossil fuel companies.
But there is now the glimmering of a rebellion within the ranks. Tensions are heating up between the young “creatives” in the world of advertising and public relations and their clients and between the younger generation at the ad agencies and the oldtimers (think of the protagonists in the series “Mad Men”). And some younger folks inside the PR and ad industry are taking things a step further, engaging in a full-court press to get their colleagues in the creative departments at some of the biggest firms on Madison Avenue to pressure their bosses to quit working for fossil fuel companies. ....

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