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EFU Life wins big at Pakistan Digital Awards

Daily Times July 27, 2021 EFU Life Assurance Ltd, Pakistan’s leading life insurance company, wins the ‘Best Insurance Tech of the Year’ and ‘Best API’ awards. This is the fourth consecutive year that EFU Life has been recognized by Pakistan Digital Awards for its revolutionary and innovative approach towards better services. On behalf of EFU Life, the awards were received by Ashfaque Ahmed, General Manager Technology and Ahmar Hasan, Senior Manager Technology. EFU Life was awarded ‘Best Insurance Tech of the Year’ award for its RPA (Robotic Process Automation) technology which has helped reshape insurance by designing a high-growth business strategy while reducing cost. This solution is aligned with the digitalalization strategy of EFU Life and will help optimization of our business processes with minimal or no manual intervention. ‘EFU Life API Solution’ is the first in the industry to be integrated with various aggregators to sell life insurance products online

EFU Life, NIFT sign agreement for ePay

EFU Life, NIFT sign agreement for ePay Karachi April 20, 2021 KARACHI: To accelerate digital payments in Pakistan, EFU life signed an agreement with National Institutional Facilitation Technologies (NIFT) and has become the first Insurance company for enabling digital payments through NIFT ePay which is the epayment gateway offered by NIFT, one of the largest payment processors in Pakistan for enabling digital payments (mobile/electronic commerce payments) through NIFT’s DFS platform. NIFT ePay launched account based e-commerce payment platform which is gradually being adopted by leading businesses in Pakistan in several business verticals. The flexible pricing regime and the ability to customize solutions to enable payments across various use cases is a key upside for the NIFT’s epayment gateway. NIFT ePay has enabled EFU Life’s policyholders to pay their insurance/takaful premiums directly through their bank accounts or wallets on EFU Life’s website.

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