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Hero Lager unveils 'first of its kind' Board of Heroes in Onitsha to recognise legacy of consumers » YNaija

Hero Lager, the premium beer fondly referred to as O’Mpa in South-East Nigeria unveiled the Board of Heroes tagged ‘Ibu Odogwu’ at its Onitsha plant in ....

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Hero Lager unveils 'First of its Kind' Board of Heroes in Onitsha to recognise legacy of consumers

Marketing Manager, Hero Lager, Margaret Igabali explained that the consumer is at the heart of everything the brand does. | Pulse Nigeria ....

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Hero Lager unveils 'first of its kind' Board of Heroes in Onitsha to recognise consumers' legacies

Hero Lager, the premium beer fondly referred to as O’Mpa in South-East Nigeria unveiled the Board of Heroes tagged ‘Ibu Odogwu’ at its Onitsha plant in ....

Sylvester Umemezie , Margaret Igabali , Ibu Odogwu , Sylvester Ameke , Dubem Orji , Chukwudi Ayogu , Tolulope Adedeji , International Breweries Plc , International Breweries , Hero Lager , South East Nigeria , Ibu Odogwu , Onitsha Plant Manager , Marketing Director , District Manager , Onitsha Plant , Brand Manager , Marketing Manager , District Manager Onitsha , Aha Gi Efula , South Easterners , Igba Boi Campaigns , Igbo Apprenticeship System ,

Hero Launches Empowerment Scheme for Apprentice

Hero Launches Empowerment Scheme for Apprentice
thisdaylive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thisdaylive.com Daily Mail and Mail on Sunday newspapers.

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Hero launches "Aha Gi Efula" campaign as consumers pledge to leave a legacy [ARTICLE]

Speaking during the reveal of the new campaign, Marketing Director, International Breweries Plc,
Tolulope Adedeji disclosed that as a brand rooted in culture, Hero Lager hopes to inspire consumers to aspire for success and strive to leave lasting legacies through its recently launched “
Aha Gi Efula” campaign.
“Our core consumers embody the values of Hero which include bravery, persistence, hard work, and purpose, and the relevance of these qualities are what the Aha Gi Efula campaign underscores,” she said.
Adedeji also noted that Hero is embarking on the journey to greatness with its consumers; the premium lager recognises the courage, ambition, resilience, and leadership qualities the average Nigerian possesses through cultural initiatives such as the Igbo Apprenticeship System and hopes to drive the awareness of these attributes through the one-of-a-kind campaign. ....

Margaret Igabali , Tolulope Adedeji , International Breweries Plc , Anheuser Busch Inbev , Marketing Director , Hero Lager , Aha Gi Efula , Igbo Apprenticeship System , Marketing Manager , South East , சர்வதேச மதுபானம் ப்ல் , அன்ஹஐசேர் புஷ் இந்பேவ் , சந்தைப்படுத்தல் இயக்குனர் , ஹீரோ லாகர் , இக்போ பயிற்சி அமைப்பு , சந்தைப்படுத்தல் மேலாளர் , தெற்கு கிழக்கு ,