The latest Latin music phenomenon is a divisive artist, a Grammy-winner whose lyrics are censored by Spotify and who has been threatened by cartels and asked not to perform in Viña del Mar due to accusations of being ‘a promoter of narco culture’
Thanks to breakout artists such as Peso Pluma and collaborations with megastars like Bad Bunny the once-regional genre rode the billion-dollar wave of Latin music to the top of the charts and into the mainstream.