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MSNBCW Your Business September 21, 2014

Hi there, everyone, im j. J. Ramberg and welcome to your business. We came across a great shop local event while one of our producers was vacationing with their family this summer. And when we dug in a little deeper, we discovered that it was happening nationwide. The owner of a bookstore in falmouth, massachusetts, launched a find waldo local Scavenger Hunt to get people to visit her neighborhood stores. And today, if youve ever wondered wheres waldo, you might actually find him shopping in a local downtown near you. Now you see him. Now you dont. For the past three summers, waldo, that intrepid and unusually elusive Childrens Book character has been spotted shopping locally in stores all across america. Weve had major cities use local. Weve had small towns. Theyve been on main streets. Theyve been in shopping malls from asheville to austin, from yakima, washington, to zimme ....

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