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Travis Scott's Massive Debut Sales Week - Cacti Outsells Truly Hard Seltzer & White Claw In First Week On Shelves


(Photo Credit Rayscorruptedmind )
CACTI™ Agave Spiked Seltzer is setting a new bar for the seltzer category with a record-shattering sales performance only one week after launch as distribution continues to expand. Officially available on shelves nationwide on March 15, CACTI™ had the highest rate of sale in its first week for any variety pack in Anheuser-Busch Seltzer history (IRI MULC w/e 3.21.21). Beyond the portfolio of America’s leading brewer, first week rate of sale for CACTI™ outpaced competitors including Truly Hard Seltzer Lemonade Seltzer Mix Pack (IRI MULC w/e 1.12.20), VIZZY Hard Seltzer Variety Pack (IRI MULC w/e 4.12.20), Mikes Hard Lemonade Seltzer Variety Pack (IRI MULC w/e 2.7.21) and more within their first week.   ....

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Travis Scott's Hard Seltzer CACTI 'Sold Out Completely' In One Day

Travis Scott's Hard Seltzer CACTI 'Sold Out Completely' In One Day
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Travis Scott Cacti Agave Spiked Seltzer Release Info


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While Travis Scott‘s primary occupation has been to produce music, he’s also become a successful business man in the process through his collaborative products. And the latest to finally come to fruition is his new CACTI line of agave spiked seltzers made in partnership with Anheuser-Busch which has finally launched.
To celebrate his newest venture, La Flame crafted a short-but-comical commercial for his fruity beverages which features cameo appearances from himself as well as comedian Eric Andre. The 30 second clip which debuted during the 2021 GRAMMY Awards opens with a trio of motorcycle riders transporting wooden boxes full of the hard seltzers before eventually transitioning to a truck load of CACTI getting carried into a shop and Andre closing out the segment with a crushed can and aggressive scream. ....

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Travis Scott partners with Anheuser-Busch to unveil spiked seltzer


Travis Scott partners with Anheuser-Busch to unveil spiked seltzer
Travis Scott (Photo credit: Brett D. Cove / Splash News)
Travis Scott’s new spiked seltzer, Cacti, is finally available in stores and was released nationwide Monday, March 15, 2021. Scott partnered with Anheuser-Busch to create the seltzer, which contains 7% alcohol by volume and comes in three different flavors – pineapple, strawberry and lime.
“Finally getting Cacti out into the world and into the hands of fans is a surreal moment for me and the team,” Scott explained in a statement to
Complex. “This has been something I had a strong vision for and have wanted to do for a while. It was important to me to be heavily involved in the entire creative process, from the flavor obviously, to the can design, packaging and the entirety of the brand world we’ve built. I sought to create a beverage brand that was unlike others in the market.” ....

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