Affirm and Afterpay are reevaluating their loyalty strategies, shutting down their existing rewards programs as the industry shifts toward paid subscription models.
BNPL Firms Launch Subscriptions in Effort to Boost Margins pymnts.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pymnts.com Daily Mail and Mail on Sunday newspapers.
One-in-five BNPL1 customers say it is their preferred method of payment ahead of cash, credit or debit cards
Close to half of BNPL customers surveyed indicated that they preferred it over credit.