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Exploring cultural diversity and sensitivity in luxury markets

In terms of breaking into new foreign markets, cultural sensitivity emerges as a pivotal factor in establishing trust and meaningful connections with customers rooted in their particular cultural identities and values. Based on a recent SBP, we discover the similarities and differences of three key global markets, (the UK, Japan and India), with special attention paid to the nuances that define them in the eyes of a Swiss luxury brand wanting to appeal to a new and diverse customer base. ....

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CNNW World Business Today September 15, 2011



cnn london. libya s interim leadership is giving civilians until thursday night to leave the gadhafi stronghold of bani walid. many have been streaming out of town. . a western diplomat tells cnn an official from oman is on his way to tehran to help the negotiatings in the case against two hikers sentenced for spying in iran. iran s judiciary says it is considering a request to set bail in the case. this seems to contradict previous statements by the hingers attorney and iranian president mahmoud ahmadinejad. pakistani disaster officials say flooding has killed at least 2 3 people in southeast pakistan in recent weeks. the u.n. says 300,000 people have been forced from their homes and into temporary camps. officials say 80% of the cash crops are damaged or destroyed in the province. british lawmakers are asking whether social media contributed to the extent and intensity of the riots that left london smoldering last month. representatives from facebook and twitte ....

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