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Why can't the taxman tell me who has my missing £937 cheque? thisismoney.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thisismoney.co.uk Daily Mail and Mail on Sunday newspapers.
Look After My Bills, an auto-switching service dedicated to making energy bills cheaper and better for consumers, wanted to diversify its media mix beyond social media and search advertising, while increasing memberships at a low Cost-Per-Acquisition (CPA). Working with Taboola, a leader in powering recommendations for the open web, Look After My Bills was able to gain 10,000 new memberships in just nine months, and reduce CPA for its ads by up to 60% by working with Taboola’s account management team to optimise its creatives and target engaged audiences. Objectives: Since securing the biggest deal in the history of BBC’s Dragons’ Den in 2018, Look After My Bills has been looking to drive membership growth among UK consumers who are missing out on savings on their utility bills. The company heavily relies on Facebook advertising to drive memberships, but looking to diversify their media mix, reach new audiences, and lower their CPA, they turned to Taboola. ....