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The new direction is being rolled out across home and vehicle, business insurance, speciality products and people risk
Independent creative agency, The Core Agency, has created a new brand platform for QBE Australia Pacific (AUSPAC). 
Now in their seventh year of partnership, the agency has expanded upon its previous consumer work to create a new core idea to be used across all areas of the QBE AUSPAC business. The new direction is being progressively rolled out across home and vehicle, business insurance, speciality products and people risk.
Developed using insights from across the organisation, the new ‘Before & After’ brand platform conveys that QBE does more than just offer insurance. It gives people the confidence to achieve their ambitions by being there for them - Before & After, and everything in between. QBE sees insurance as not just a transaction, but an enduring partnership. ....

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