Terms like environmentally sustainable , eco-friendly , and fair trade have become part of everyday conversations. One thing is clear - the appeal of environmentally and socially responsible products isn t a niche anymore, its popularity cuts across demographics.
First came Marketing2020, then came Insights2020. In their latest industry shakeup, Kantar Vermeer has put the wheel in motion for the formation of a local South African CMO Council. Frank van den Driest, Kantar Vermeer s chief client officer, shares how this will strengthen the local marketing industry.