you need to know to help grow your business. alicia and gene are back with us. hello back to the set now. alicia, let s start with you. you were starting a new initiative to help advise startups which i think is really neat. point 25 initiative. i think it is great. what is one thing you would advise a growing business or decisionmaker? my top tip is to think of every meeting as an opportunity. and i say this because i work with a lot of entrepreneurs and business leaders that go into the meeting and they re trying to pitch for the big contract or they re trying to pitch for investment, and if they don t get it, they walk away completely dejected. and my whole thing is, think about it in another framework. think about going into this meeting as an opportunity to learn, as an opportunity to build a relationship. so whether you get the contract or not, if you have gone into the meeting and researched the person, and maybe you asked some advice and maybe thought about who they could