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Top News In Advertising Spending Today - Breaking & Trending Today

Magna Raises Full-Year Ad Forecast Amid Better Economic Outlook

Retail media is helping drive digital ad growth, but entertainment writers’ strike could further harm an already bruised traditional TV market, forecast says ....

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Disney earnings preview: How much magic is left in the kingdom?

ESPN headlines near-term headaches for Disney that include linear-TV ad sales, Disney+ subscriptions, park attendance, strikes and a political showdown with. ....

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What a Slowdown in Spending by Some Marketers Means for Ad Holding Companies

Omnicom, Interpublic Group and S4 say they’ve been slowed by lower tech and telecom spending. Analysts are split on what that means looking ahead. ....

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Bud Light's Struggles Cast a Shadow Over Its Sunny Summer Ad Campaign

Anheuser-Busch is flooding the airwaves with lighthearted Bud Light commercials free of controversy ....

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The social media marketing goldmine: TikTok advertising revenue surges 155% in a year

The Chinese social media platform had a larger growth rate than Apple and Amazon, indicating the massive strides it has made in the advertising sphere. ....

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