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And World Business report. The rise and rise of fake views. As more advertising dollars are spent on Line Companies are being warned to make sure they get what they pay for. And two of indias largest Telecoms Firms, Vodafone India and Idea Cellular, are merging to become indias Largest Telecoms operator. Welcome to World Business report. A very warm a very warm welcome. Im sally bundock. Also in the programme, the president of uber says he is leaving the company after less than six months in the job. Well have the details in a moment. But first one thing that all businesses have in common, regardless of what they do, is advertising. Making yourself known brings in customers and their cash. But advertising can also be a sizeable investment, and whatever size of business you have, you dont want to be ripped off. Thats bound to be discussed at one of the industrys big annual events starting in london in the next few hours. So, how much is spent on advertising . Worldwide, across all forms

Martin schulzAngela merkel in septemberParty leaderEuropean parliamentSally bundockLine companiesWorld business reportVodafone indiaTelecoms operatorTelecoms firmsIdea cellularTv advertsAdvertising pieEment on fraudMartin sorrellBbc world news