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Is Local OTT Ad Spending About to Surpass Traditional TV?

BIA report shows how OTT is driving demand for programmatic advertising ....

Rick Ducey , Advisory Services , Local Programmatic Marketplace , Digital Reach Extension Channels , Advertising Forecast , Managing Director ,

Local OTT Ad Revenue to Hit $2.8B in 2024

BIA reports that local OTT ad revenue is the fastest growing part of the local ad segment ....

Nicole Ovadia , Rick Ducey , Quick Service , Legal Services , Advisory Services , Other Grocery Stores , Recreational Sports Centers , Advisory Service Us Local Advertising , Advertising Forecast , Advertising Report ,

BIA: OTT Now Fastest Growing Local Ad Platform

Researcher expects OTT local ad revenues to exceed $2B in 2022 for the first time ....

Rick Ducey , Liz Baxter , Advisory Services , Rising Star , Local Ad Spending , Business Vertical Trends , Managing Director , Advertising Forecast , Pacific Southeast , General Services , Local Advertising ,

Global advertising market to grow over 15 per cent in 2023-2024, forecasts Dentsu

Dentsu global ad spend forecasts indicated that advertising spending would increase globally by 8.7 per cent in 2022. Ad spending in Asia Pacific is anticipated to reach $250 billion. ....

United States , Hong Kong , Republic Of , Prerna Mehrotra , Asia Pacific , Peter Huijboom , Dentsu International , Indian Premier League , Dentsu Ad Spend July , Southeast Asia , Global Ad Spend Forecast , Dentsu India , Advertising Industry , Advertising Forecast , Asia Pacific ,

BIA Reduces Advertising Forecast Estimate

BIA Reduces Advertising Forecast Estimate
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Mark Fratrik , Nicole Ovadia , Recreational Sports Centers , Bia Advisory Services , Advertising Forecast , Automotive Manufacturers , Historical Sites ,