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Audioscape Shows The Addictive Nature Of Podcast Listening

Even as AM/FM leads the audio landscape in reach and engagement, more data shows how podcasts are rapidly winning over new audiences.

PayPal follows Chase & Revolut in advertising foray, ushering in new era of media networks

Media experts suggest that a new guard of ad networks helmed by financial services and fintech companies may be poised to outperform retail media networks, thanks to their scale, depth of data insights and promise of delivering high-intent, lower-funnel traffic.

Marketer Commute Trends Show Promise For AM/FM Perception

For the first time post-pandemic, marketer and media agency commute patterns align closely with those of average Americans.

Kroger Strikes Data Deal With Yahoo DSP

Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall, According to IAB Video Ad Spend and Strategy Report