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Post-Coyotes, Ahron Cohen looks to the future of fitness


It took Ahron Cohen a few months to figure out his next move after leaving the Arizona Coyotes as its president and CEO in May. All he knew was that he “wanted to do interesting things with interesting people,” he said.
Becoming a venture partner at ADvantage Sports Tech Fund, a fund focused on growing sports-focused technology companies, fit the bill.
ADvantage is a joint venture between OurCrowd, billed as Israel’s most active venture investor, and LeAD, a startup accelerator initiated by the grandchildren of Adidas’ founder Adi Dassler.
As a partner, Cohen hopes “to provide meaningful operational support to a growing portfolio of highly innovative technology companies, side-by-side with some of the industry’s leading investors,” he said, via email. ....

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