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YouTube regional language Ads leaderboard signals shift in consumer preference

YouTube regional language Ads leaderboard signals shift in consumer preference
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Sapna Chadha , Sonia Khurana , Google Kantar Video Landscape Research , Ads Leaderboard , Kantar Video Landscape Research , Senior Director , Chief Operating Officer , Digitas India , Goodknight Gold Flash , Muhurat At Home , சப்னா சதா , சோனியா கூரான , கூகிள் காந்தர் காணொளி இயற்கை ஆராய்ச்சி , காந்தர் காணொளி இயற்கை ஆராய்ச்சி , மூத்தவர் இயக்குனர் , தலைமை இயங்குகிறது அதிகாரி ,

YouTube releases regional language ads leaderboard - The Financial Express

YouTube releases regional language ads leaderboard - The Financial Express
financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.

Sapna Chadha , Sonia Khurana , Google Kantar Video Landscape Research , Kantar Video Landscape Research , Ads Leaderboard , Digitas India , Goodknight Gold Flash , Muhurat At Home , Malabar Gold , சப்னா சதா , சோனியா கூரான , கூகிள் காந்தர் காணொளி இயற்கை ஆராய்ச்சி , காந்தர் காணொளி இயற்கை ஆராய்ச்சி , மலபார் தங்கம் ,

Youtube | Indians prefer watching ads in regional languages online, says YouTube

Its top regional language ads for July-December included a Tamil ad by Amul
More users in India watched ads in local regional languages online, Google-owned streaming platform YouTube said on Friday while releasing its first regional language Ads Leaderboard report. The report comprises the top 10 most-watched advertisements spanning the second half of the year encompassing advertising in six Indian regional languages.
According to the streaming giant, its top regional language ads for July-December included a Tamil ad by Amul. It was followed by Entri app campaign in Malayalam and Goodknight in Bengali.
“Today, 1 out 3 Indians consumes online video. What’s heartening to see is that brands are being agile, and creating marketing assets especially to reach users in different languages. This first regional leaderboard is a sign for the times, and consumers can expect more memorable language advertising in 2021 on YouTube, Sapna Chadha, Senior Director of Marketin ....

Byju Sudeep , Sujit Chattopadhyay , Sapna Chadha , Google Kantar Video Landscape Research , Ads Leaderboard , Senior Director , Kalyan Jewellers , Malabar Gold , Flipkart Big Billion Days , Cadbury Celebrations Rakhi , Colgate India , Kantar Video Landscape , ப்யஜு சூடீப் , சுஜித் சாட்டொபடியாய் , சப்னா சதா , கூகிள் காந்தர் காணொளி இயற்கை ஆராய்ச்சி , மூத்தவர் இயக்குனர் , கல்யாண் நகைக்கடைக்காரர்கள் , மலபார் தங்கம் , பிளிப்கார்ட் பெரியது பில்லியன் நாட்கள் , கேட்பரி கொண்டாட்டங்கள் ராக்கி , கோல்கேட் இந்தியா , காந்தர் காணொளி இயற்கை ,

Watch time jumped 45pc in July 2020 vs last year: YouTube

Watch time jumped 45pc in July 2020 vs last year: YouTube
YouTube has unveiled its first-ever regional language Ads Leaderboard, which comprises the top 10 most-watched ads spanning the second half of 2020.
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YouTube on Friday said watch time on the platform in India jumped
45 percent in July this year as compared to the same period last year, with regional language content being one of the strongest drivers of this growth.
Online video consumption has seen massive growth in the past few years on the back of availability of affordable smartphones and cheap data tariffs. The pandemic-induced lockdown had further accelerated the consumption of ....

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