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Nike, Adidas vet left his job to help Black youth in sneaker industry


Claima Stories
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Footwear veteran Bimma Williams left a job at Nike in July to pursue his new venture full-time.
Claima Stories is a new podcast that highlights the stories of Black footwear professionals.
Meanwhile, footwear brands have been pushed to confront their internal diversity problems head-on.
The sneaker world is intrinsically bound to Black culture. But when it comes to the industry, representation of that impact is often hard to find beyond brands outward messaging, marketing campaigns or celebrity collabs.
Bimma Williams is looking to change that. The footwear industry alumnus, along with marketing specialist BJ Frogozo and producer Adrian Anaya, is helping young people of color break into the industry with Claima Stories, a podcast that highlights the stories of Black and Bro ....

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