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Inside the diverse creative team structures of five agencies

None can agree on the best way to get commercial creativity done on time.

Gemma robbinsGavin mcleodJustine leongFrank morabitoAlice dietrichAdam ferrierBen clareAdnew perthAre socialSpinach advertisingTension creates

AI has overtaken the smartphone as the biggest driver of change

With independent agencies and holding groups all getting involved.

Joel pemberTaiwan semiconductor manufacturing companyAdnew perthGlide agencyAmid journey

PHOTOS - All the action at Perth L!VE

Adam Ferrier, Louise Ardagh, Rebecca Hargrave, Clive Bingwa, Lyndelle O’Keefe, Joel Pember and more.

Western australiaKate jenningsRebecca hargraveLyndelle okeefeLouise ardaghJoel pemberAngela nuttonSam tomeoAaron moreyAdam ferrierClive bingwaCurtin universityAdnew perthHarvest roadLyndelleo keefeGlide agency

WA economy resilient despite business burdens

High payroll taxes, underfunding from venture capitals, skill shortages and rising costs.

Western australiaAaron moreyClive bingwaAdnew perth

Independent agencies are investing in AI and P&C despite economic headwinds

“We know if we invest now, it s going to hold us in good stead in the future.

Western australiaLyndelle okeefeAngela nuttonLyndelleo keefeAdnew perthGlide agencyLongreach media

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