Live Breaking News & Updates on Aden Lava Flow Wilderness Study Area

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For most of 2020, New Mexico True advertising content was more about staying away from the state than visiting it.
As COVID-19 wrought its ugly course, and state officials clamped down with restrictive health orders that remain a long way from changing, the state’s tourism department didn’t just languish, it imploded.
Always a popular destination, White Sands should be seeing a rise in tourism activity once the state re-opens.
Estimates show 20% of the 100,000 leisure and hospitality workers in New Mexico are unemployed, said tourism secretary Jen Paul Schroer.
But with vaccines slowly making inroads here and across the country, it is time that the state’s tourism department begins planning for the inevitable bust out when people are once again free to roam the country. ....

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