Facebook Rolls out #MonthofGood Campaign for Ramadan albawaba.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from albawaba.com Daily Mail and Mail on Sunday newspapers.
This Ramadan, Facebook is marking the holy month with a global campaign across its family of apps. The #MonthofGood campaign, which brings together Facebook, Instagram, Messenger and WhatsApp, aims to celebrate charity, collaboration and community.
Despite the social distancing resulting from the pandemic, Ramadan remains a time for charity and celebration. Globally, in 2020 people raised twice as much as in 2019 through Ramadan-related fundraisers across Facebook and Instagram. “We saw our users rally behind multiple causes, raising over $5 billion for nonprofits and personal causes through fundraisers on Facebook and Instagram,” Ramez Shehadi, Managing Director at Facebook MENA, told Arab News.
Instagram initially developed its Ideas of Good campaign, now in its third year, as a result of a key insight, said Shehadi, which was that “Ramadan is the kindest time of the year on the platform.”