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Comcast Advertising launches Signal Authentication Service

Comcast Advertising launches Signal Authentication Service
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Jon wattsLarry allenBecky harrisAuthentication serviceData solutionsComcast advertisingComcast cableSignal authentication serviceAddressable enablementManaging directorSignal authenticationVice president

Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement and Attribution of Television Advertising

Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement and Attribution of Television Advertising
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Larry allenJon wattsBecky harrisData solutionsComcast corporationAuthentication serviceComcast cableSignal authenticationComcast advertisingAddressable enablementManaging directorVice president

Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement and Attribution of Television Advertising

New offering enhances cross-platform signal validation to help solve for current industry needs surrounding inaccurate reach and frequency analysis. .

Becky harrisLarry allenJon wattsAuthentication serviceComcast corporationData solutionsComcast advertisingComcast cableSignal authenticationAddressable enablementManaging directorVice president

Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement and Attribution of Television Advertising

Comcast Advertising, the advertising division of Comcast Cable, today announced the launch of its new Signal Authentication Service. This new industry solution aims to provide measurement companies and platforms with a reliable identity signal that.

Becky harrisJon wattsLarry allenProduct serviceAttribution of television advertisingAuthentication serviceComcast corporationData solutionsCross screen measurementComcast cableSignal authenticationComcast advertisingAddressable enablementManaging directorVice president

Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement and Attribution of Television Advertising

Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement and Attribution of Television Advertising
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Jon wattsBecky harrisLarry allenComcast corporationAuthentication serviceAttribution of television advertisingData solutionsCross screen measurementComcast cableSignal authenticationComcast advertisingAddressable enablementManaging directorVice president