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If you looked at last year s series, and the same this year, it s completely not about that. 
It s about strategy, it s about gameplay and you engage with these characters. We had to overcome that brand perception, and that was successfully done last year.
Getting a makeover: According to Seven s director of production, Andrew Backwell, the recently revived reality show was in desperate need of a new brand image
Backwell added that while Big Brother s target audience was originally aged 16 to 39, this series is even broader .
Added Endemol Shine executive producer, Amelia Fisk: It s not a house full of 20-somethings sitting by the pool. ....

John Howard , Sonia Kruger , Andrew Backwell , Amelia Fisk , Channel Seven , Endemol Shine , Prime Minister John Howard , Added Endemol Shine , Adults Only , ஜான் ஹோவர்ட் , சோனியா க்ரூகர் , ஆண்ட்ரூ பேக்வெல் , அமெலியா ஃபிஸ்க் , சேனல் ஏழு , எண்டெமால் பிரகாசிக்கவும் , ப்ரைம் அமைச்சர் ஜான் ஹோவர்ட் ,