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Joe Biden visits Allentown area: Live updates

President Joe Biden visited the Lehigh Valley Friday, stopping by several Emmaus businesses and the Allentown Fire Academy. Follow live updates. ....

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Getting Started With AI? Consider These Simple Marketing Projects

What are the best entry level projects to help marketers dip their toes in the artificial intelligence waters? Here are five recommendations. ....

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How e-books can provide actionable value to B2B buyers

How e-books can provide actionable value to B2B buyers
People now have time to digest long-form content. Here s how e-books can be central to a B2B content marketing strategy
William Terdoslavich on April 16, 2021 at 11:20 am
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In an age of the compelling images and short, snappy sentences, the e-book comes across like a dinosaur. It’s just a few thousands words of tightly-packed information, backed by a few charts and graphs. Yet it remains a vital tool in converting a prospect into a customer in the B2B marketing world.
That lead you are trying to reach has to make an “informed” buying decision. Getting that person to purchase will require time, effort and facts. Here the e-book delivers, as B2B customers are looking for authoritative sources to inform, confirm and validate. ....

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Actionable value from e-books, martech subway map: Friday's daily brief

Plus, HUMAN’s new fraud-busting collaboration
Chris Wood on April 16, 2021 at 10:00 am
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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does,
sign up here to get it delivered to your inbox daily.
Good morning, Marketers, and today I’m thinking about the investments that marketers make in reaching their customers.
In his thoughtful consideration of the e-book, contributor William Terdoslavich writes that “knowing your target audience is half the challenge before making the pitch.” The other half is executing the pitch or message, and delivering it to your audience in the right package. ....

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