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Creative thinking is valuable to solving business problems but if the creative talent is spent reformatting and doing grunt work, how can businesses adapt and grow quickly? The Drum and Celtra brought together leading Australian marketers, from Nura, Xero, Kogan and Adore Beauty, to see how they are tackling this issue.
The power of creative thinking to solve business challenges comes down to the connecting ability of people in the marketing and comms team, according to Rob Barnett, creative director, Xero.
“The role of creative in solving business problems is led by the dynamics within the marketing team of having more visibility across the business, what the problems are, and actually being a stakeholder in helping solve them. I see creatives as a conduit between all these departments and what we try
A $300 million settlement that will reduce industrial flare pollution at two Louisiana chemical plants strengthens arguments that the federal standards governing such flares need to be overhauled, according to an environmental attorney.
The recent settlement announced by the Louisiana Department of Environmental Quality and the U.S. Environmental Protection Agency will cut air pollution by more than 5,600 tons annually at petrochemical facilities in Texas and the Louisiana communities of Hahnville and Plaquemine.
Dow Chemical Co. and two of its subsidiaries agreed to the settlement, which was filed in the Eastern District of Louisiana. A federal complaint alleged that the companies had “oversteamed” their flares, which are devices that destroy pollutants in waste gases vented by the plants. The result was excess pollution spewing from the facilities, the complaint alleged.
Environmental Integrity Project / Facebook
Several environmental groups are suing the U.S. Environmental Protection Agency to review and update its regulations governing industrial flares in a case that could have repercussions for Louisiana’s energy industry.
The complaint, which was filed in the U.S. District Court for the District of Columbia, contends that the EPA has failed to update two groups of air pollution standards for such flares, which are mechanisms that destroy pollutants in waste gases, including compounds that result in smog, through combustion. Such flares are used in petrochemical facilities, gas-processing plants and large landfills.
The EPA has not updated some of the standards governing industrial flares for 34 years, according to the complaint. The agency is mandated by statute to review and update such regulations every eight years, the lawsuit states.