CMO s top 8 martech stories for the week - 15 July 2021
All the latest martech and adtech news from Impact, Salesforce, Amperity, Birdeye, Mitto, Flashtalking, Mediaocean, Sitecore and ActiveCampaign.
Impact secures US$150m in funding
Accelerating automation innovation and global scale is in the sights of partnerships management platform, Impact, after securing US$150 million in funding.
The vendor’s latest funding round was led by Qatar Investment Authority, joined by Providence Public, and brings Impact’s total valuation to $1.5 billion. The funding will be used to accelerate investment in partnership automation innovation, increase channel partnerships, and scale Impact’s go-to-market efforts for brands, agencies and publishers globally.