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Skin care consumers are now looking for products and brands that they consider safe and highly efficient in plugging new skin health needs during the crisis (Getty Images) The ongoing COVID-19 crisis has propelled skin health to the top of the beauty agenda, as consumers seek out brands that plug new needs around skin barrier protection, hydration and cleansing, says the president of L’Oréal Active Cosmetics. Earlier this month, L’Oréal reported a 5% net profit drop for 2020 despite significant success in its Active Cosmetics division – the only business unit to grow in sales for the full year, up 18.9% on a like-for-like basis versus 2019. The division also saw the largest spike in sales for the fourth quarter (Q4) of 2020, up 30.7% like-for-like. ....