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Jonas Cash, Pioneer of Independent Radio Promotion, Dies at 81


Jonas Cash, Pioneer of Independent Radio Promotion, Dies at 81
Roy Trakin, provided by
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Longtime record promotion executive Jonas Cash, who founded the influential radio programming competition AIR (Active Industry Research) in Baltimore-Washington, MD, died at age 81 in his Columbia, MD home.
“He was not just a promotion executive, but a real artist development guy,” says veteran promotion/marketing exec Michael Plen, who recalls how Cash helped him break Wall of Voodoo’s “Mexican Radio.” “If he believed in a record, he’d go all out.”
AIR established competitions for radio programmers in five different musical genres in 1983, testing new songs’ potential by having programmers listen to and respond to each song’s hit potential using a national chart as the qualifier. The overall winner in picking the hits would receive a car. ....

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RCA Records Names Sam Selolwane and Keith Rothschild Co-Heads of Promotion


RCA Records Names Sam Selolwane and Keith Rothschild Co-Heads of Promotion
Variety Staff, provided by
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RCA Records has announced new leadership for its promotions teams with Sam Selolwane and Keith Rothschild each being named head of promotion. Selolwane will oversee the hip-hop, R&B and mixshow formats while Rothschild will oversee the pop, rhythm and rock formats. Both will individually report into John Fleckenstein, who was recently promoted to COO of the label.
Fleckenstein said, “Sam is a passionate, forward thinking leader who is a fierce advocate for our artists. She is universally respected by both her peers and RCA family alike. Keith is a seasoned pro who has made an immediate impact at RCA with his relentless drive and strong head for strategy.  Together they represent a bold and progressive future for our RCA Promotion teams.” ....

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