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Connected TV Advertising: Should brands deal directly with content platforms or go down the programmatic route?

With over 20 million Connected TV households and a wide range of video content, India is one of the world's fastest-growing advertising markets, so should brands deal directly with content platforms or take the programmatic route for advertising? ....

Rajiv Bakshi , Siddharth Dabhade , Achyuth Chirravuri , Nikhil Gandhi , Bestmediainfo Bureau , Entertainment Enterprises , Group Head , Kumari Delhi , Star Awards , Managing Director , Carat India , Mordon Intelligence , Connected Tv Advertising , Rogrammatic Route ,