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Unilever reveals "world's first adaptive deodorant" for people with disabilities

April 28, 2021
4:42 pm
Degree has unveiled the “world’s first adaptive deodorant”, which has been designed for people with visual impairment and upper limb motor disabilities.
Degree Inclusive is a collaboration between New York-based Wunderman Thompson and product design studio Sour, which has offices in New York and Turkey. Degree is a Unilever brand and trades variously as Sure, Shield and Rexona.
The Wunderman Thompson design team has been planning a product like this for a few years, according to its head of inclusive design Christina Mallon. Sour was brought in to collaborate with disability consultants on the prototype.
“We believe that myself as a disabled person – and the other 22 million Americans with permanent disabilities affecting their arms and/or vision – should be able to take care of our grooming needs independently,” she says. ....

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Unilever rolling out 'inclusive' deodorant packaging

Unilever rolling out ‘inclusive deodorant packaging
Jack Neff and Jeanine Poggi
Advertising Age
Unilever
Unilever has prototype packaging for its inclusive deodrant products out for 200 beta users now. The package has a hook and magnetic closures to make it easier to access and braille labels.
Consumer products giant Unilever is launching a prototype of what it says is the world s first deodorant for people with visual impairment sand upper-limb motor disabilities under the name Degree Inclusive. The product will be called Rexona Inclusive elsewhere in the world under a brand that ranks as the biggest deodorant globally and trails only Dove as the company s second largest in personal care. ....

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Degree Inclusive deodorant is designed for people with disabilities and visual impairment

ABC News
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200 U.S. people with disabilities have been invited to trial the prototype.
• 5 min read
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Deodorant just got a bit more innovative with the launch of a new product from Degree.
The company, known for its antiperspirant offerings, has introduced an inclusive deodorant designed for people with visual impairment and upper limb motor disabilities.
Degree Inclusive features a hooked design for one-handed use as well as magnetic closures that make it easier to take the cap off and put it back on. This makes it easier for users with limited grip and/or vision impairment. ....

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Degree Inclusive deodorant is designed with disabled people in mind

[Photo: Degree Deodorant]
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Anyone who’s ever broken an arm or who lives with a permanent upper-limb disability is well aware of the everyday tasks that most people tend to take for granted such as taking the cap off a tube of deodorant, which is difficult to do with one hand.
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[Photo: Degree Deodorant]A new, first-of-a-kind package design from Degree Deodorant, called Degree Inclusive, tries to address some of the challenges with typical deodorants. The cap has a hook, so it can be hung up and the rest of the package can be pulled down; a magnetic closure makes it easier to put the cap back on. Better grips built into the sides of the packaging make the deodorant easier to hold, and the applicator is larger than usual, so only a single swipe is needed. The package also has a braille label so someone who is blind or low-vision can more easily find it in a crowded medicine cabinet. ....

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Unilever testing deodorant for people with disabilities

Credit:
Degree
Unilever is launching a prototype of what it says is the world’s first deodorant for people with visual impairment and upper-limb motor disabilities under the name Degree Inclusive. The product will be called Rexona Inclusive elsewhere in the world under a brand that ranks as the biggest deodorant globally and trails only Dove as the company’s second largest in personal care.
The product includes a hooked design for one-handed usage, magnetic closures that make it easier to take the cap off and put it back on for users with limited grip or vision impairment, enhanced grip placement for people with limited grip or no arms, a Braille label and instructions and a larger roll-on applicator that makes it easier to reach more surface per swipe. ....

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