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Tira Products: Reliance's Tira lays foundation using AI tools to push into India's glossy beauty market, ET Retail

Tira Products: Reliance Industries Ltd.’s Tira, a new venture in India’s beauty sector, leverages AI for personalized experiences like fragrance selection and skincare analysis. With 12 stores and online presence, Tira competes with Nykaa and Tata Group’s Palette in a rapidly growing market. Reliance s diversification strategy aims for innovation and market dominance. ....

Abhishek Malhotra , Mukesh Ambani , Selena Gomez , Tejas Kapadia , Reliance Industries Ltd , Shoppers Stop Ltd , Tata Group Palette , Mckinsey Company , Kiko Milano , Tata Group , Redseer Strategy Consultants , Shoppers Stop , Rare Beauty , Fenty Beauty , American Smashbox , Estee Lauder ,

Mukesh Ambani's big bet: Reliance' Tira using AI tools for India's beauty market

Mukesh Ambani's big bet: Reliance' Tira using AI tools for India's beauty market
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Abhishek Malhotra , Selena Gomez , Mukesh Ambani , Tejas Kapadia , Scarlett Johansson , Tata Group Palette , Shoppers Stop Ltd , Reliance Industries Ltd , Mckinsey Company , Reliance Industries , Managing Director , Stock Market , Kiko Milano , Tata Group , Redseer Strategy Consultants , Shoppers Stop , Rare Beauty , Fenty Beauty , American Smashbox , Estee Lauder ,