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The Baltimore Museum of Art launches new brand identity
New logo to features visitor and collaborator contributions, embracing the museums role within its community.
BALTIMORE, MD
.-The Baltimore Museum of Art today unveiled its new brand identity, developed in collaboration with the agency Topos Graphics + Post Typography. The brand componentswhich are being implemented across all of the museums print and digital assetsvisually articulate the BMAs commitment to inclusivity, particularly in the way it signifies how the museums identity comes from its community. To realize this brand vision, the BMA has developed a digital system that allows the public to contribute their own unique marks to the new logo, making it an ever-changing manifestation of its audiences and their engagement with the institution. The last significant change to the BMAs visual identity was in 2005.